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Bollywood

Pivotal, Not Seminal: Indian Matchmaking

Since its release a couple of weeks back, Indian Matchmaking, has raced to the top of the charts for Netflix in India, writes Dr Sandee...

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Business and Politics

Undekhi: Plain Vanilla, Distasteful Hype

Dr Sandeep Goyal says that SonyLiv's latest thriller offering Undekhi, has landed itself in an unenviable soup of its own maki...

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Business and Politics

The End of a New Beginning

Sandeep Goyal says that the one thing he has never understood about TikTok is – why does...

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Business and Politics

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Business and Politics

Nepotism: Advertising Industry better or Bollywood?

Sandeep Goyal gives you a view to the nepotism, which mocks at as much talent in the Adve...

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Konjo The Fighting spirit by Sandeep Goyal to be launched at 2nd India Non Fiction Festival

Books to be launched at the India Non Fiction Festival

New books with interesting tales will be launched at t...

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